While Aerie has taken a healthy stance against photoshopping their models, it appears Forever21 has catapulted itself in the opposite direction. We're not just talking cellulite and pimples—it has reached bone status.
I mean, I'm no spine expert, but I feel like this lady should have one:
And maybe some shoulder blades, too! But what do I know?
You'd think with the abundant photoshop scrutiny lately companies would at least be more sly about it. But THIS, this isn't even trying:
Once you start digging, it's all over their site! Scarily smooth shadowless backs like this one:
They made sure to add some shadows in the front, though! And removed those hideous and unnecessary neck bones. Oh, and fly-aways, of course—the edge of her hair is on-point.
Kinda like someone put a swimsuit on a painting, no? The examples are endless: here, here, here... And in case you need a refresher on what a real back looks like, Aerie shows us here, here, here and here.
The big question is, why? Does staying 21 forever involve morphing into Gumby and Barbie's love child?
To be fair, I've noticed some strange looking backs on other sites as well, like this lovely wedding dress from Mori Lee:
Is this just another example of overzealous photo editors trying to airbrush the icky "human" part out of the photo? I don't know. But I sure hope the clothing industry starts to take Aerie's lead—it's good for our sanity and it turns out it's even good for business.