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Dover Street Market is Opening in New York—Guess Which Neighborhood?

Dover Street Market is Opening in New York—Guess Which Neighborhood?
(Dover Street Market London)

Hold onto your credit cards New York City shoppers, because Comme des Garcons' Rei Kawakubo is bringing her Dover Street Market retail concept—which currently boasts destination-shopping outposts in London and Tokyo—to New York in 2013.

According to a report in this morning's WWD, DSM has signed a lease at 160 Lexington Avenue, in the middle of Murray Hill at 30th Street, for "a new 20,000-square-foot, seven-story emporium." The new location is slated to open next December.

WWD notes that it will be situated in a neighborhood currently predominantly populated with "nail parlors and Indian restaurants"—indeed, the area is often referred to as "Curry Hill." Not exactly, you know, the fancy Meatpacking District or swishy SoHo. Will CdG going to make Murray Hill cool? Or, at the very least, will the new Dover Street Market location attract more high-end retailers to the Murray Hill area?

"I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision," Kawakubo said about her London and Tokyo concept megastores. "We hope to make DSM more and more interesting, I enjoy seeing all the customers coming to DSM dressed in their strong, good-looking, and individual way. I would like for DSM to be the place where fashion becomes fascinating."

Dover Street Market in London and Tokyo's Ginza district are, hands down, one of the most brilliant modern retail concept stores in the world—the selling floors are home to art installation-esque displays featuring a rotating roster of cult and luxury designers—including core Comme des Garcons brands, Junya Watanabe, Play, Shirt, and Tricot, along with brands such as Lanvin, Christopher Kane, Celine, Haider Ackermann, and Ann Demeulemeester.
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