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Major Changes Happening at Joe Fresh

Find out what's coming next for the brand.

Major Changes Happening at Joe Fresh
(Source: Joe Fresh)

Joe Mimran, founder and the Joe of Joe Fresh, will step down from his role as creative director by the end of the week. He'll remain a brand ambassador while Mario Grauso, president of the Canadian fast-fashion brand, will take his place. 

Joe Mimran.
(Source: Getty Images)

Mimran launched the brand in 2006 and it has since become a go-to for quality basics at affordable prices. That won't change with the title switches.

“As I step back from my day-to-day responsibilities I’m happy to pass the baton to Mario and his team — experienced hands committed to our shared vision," Mimran said in a statement.  "I look forward to seeing the continued growth of Joe Fresh as we introduce this iconic Canadian brand to new markets and customers around the globe.”