Joe Mimran, founder and the Joe of Joe Fresh, will step down from his role as creative director by the end of the week. He'll remain a brand ambassador while Mario Grauso, president of the Canadian fast-fashion brand, will take his place.
Mimran launched the brand in 2006 and it has since become a go-to for quality basics at affordable prices. That won't change with the title switches.
“As I step back from my day-to-day responsibilities I’m happy to pass the baton to Mario and his team — experienced hands committed to our shared vision," Mimran said in a statement. "I look forward to seeing the continued growth of Joe Fresh as we introduce this iconic Canadian brand to new markets and customers around the globe.”