Los Angeles Premiere of "Country Strong". .The Academy, Beverly Hills, CA.December 14, 2010. (Bauer Griffin)more pics » Gwyneth Paltrow
When Gwyneth Paltrow
was spotted exiting the Coach offices in New York last week, fashion insiders automatically assumed she was front a campaign for Coach CEO Reed Krakoff's new eponymous higher-end label. But, as it turns out, Gwyneth is actually the new international face for Coach.
Just a few years ago, she was the front woman for Tod's, but it appears her brand loyalties have shifted stateside. Choosing Gwyneth to front the brand clearly means Coach is shifting its brand image in a higher end direction. The ads were shot on a Manhattan rooftop by Peter Lindbergh and will begin appearing on billboards and magazines in a few months.Check out Gwyneth Paltrow's Lookbooks on StyleBistro: