(Courtesy Photo) Kelly Osbourne for Material Girl
A few weeks ago, Madonna
and her teenage daughter Lola invited their fans to vote on a new celebrity muse for their trendy, budget-friendly clothing collection, Material Girl. Fashion Police
judge Kelly Osbourne
emerged victorious, replacing Gossip Girl star-turned-eyeliner addict Taylor Momsen as the brand's spokesmodel.
This week, Kelly's campaign for the Spring 2011 Material Girl collection made its online debut. Fashion photographer Brooke Nipar shot Kelly at Madonna's old haunts in the East Village, as well as a studio set outfitted with early-'80s NYC references. The campaign will make its debut in April issues of fashion and lifestyle magazines like Seventeen
and Teen Vogue.
Who do you think makes a better Material Girl—Kelly or her predecessor, Taylor Momsen
? We can't help but be amazed by Osbourne's ability to pull off overalls with a bandeau bikini top. Browse Kelly Osbourne's latest looks: