Lady Gaga If there's one thing to love about Lady Gaga, it's that she doesn't let mainstream brands dilute her image. This month she's pushing the limits as Vogue's covergirl and the face of MAC Viva Glam—not to mention causing chaos at the Grammy's.
In the leadup to her campaign launch, Gaga has released an artistic video that's beautifully eery and kind of gothic. It's definitely a step away from MAC's usual overt glamour. But don't think she's doing it all for show, Gaga is working with MAC on a campaign to bring awareness to AIDS and HIV starting March 17. Learn more about her efforts and find out how you can get involved by checking out Gaga's message to her fans at VivaGlam.com.