Cosmetics brand Urban Decay
has always prided itself on being a PETA- and The Leaping Bunny-certified cruelty-free company—they don't test their finished products on animals, they don't allow others to test their products on animals, and none of their raw materials are tested on animals.
So, for Urban Decay devotees who care very deeply about animal testing, it was a shock earlier this year when the company announced it was planning on selling its products in China—a country where law requires animal testing for cosmetic products.
After facing consumer backlash, Urban Decay released a statement today stating that it has reconsidered and will not be entering the Chinese market. The statement reads
After careful consideration of many issues, we have decided not to start selling Urban Decay products in China. While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products—our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.
We applaud Urban Decay for sticking to its guns and staying true to its ideals. What do you think?