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Now Trending in the Beauty Aisle: Snail Beauty Products

Now Trending in the Beauty Aisle: Snail Beauty Products(Source: Thinkstock; Art by Tanya Leigh Washington)There's nothing the beauty world hasn't tried. From bee venom to kale, if it's out there and has skin benefits, chances are someone, somewhere has incorporated it into their beauty routine. A new ingredient to work its way onto beauty counters might make you squeal at first. Snail mucin or to put it bluntly, snail slime, is being sought after for its hydrating nutrients and anti-aging properties. From the luxurious to the affordable, beauty brands are adding this unusual ingredient to their products. 

The use of snail slime for healing goes way back—ancient Greeks used it medicinally. But more recently, snail slime gained notoriety when snail farmers in Chile noticed their hands were smoother and cuts healed faster post-handling snails. The science behind the healing properties of snail mucin lies in its nutrients. Packed with hyaluronic acid, glycoprotein enzyme and antioxidants, snail slime boasts collagen stimulation, hydration and cell turnover. Today, slime can be found in everything from eye creams to BB creams. And although skincare-forward markets like those in Korea embraced the trend earlier on, American consumers are taking note of the slime trend now, too. 

Charlotte Cho, co-founder of Korean beauty site SokoGlam, says she's definitely noticed an increase in people wanting to try snail-based products. The site's most popular product, the Missha Cell Renew Snail Cream ($43), contains 70 percent snail extract. "There is a demand for products that restore hydration and something that repairs damaged skin," says Cho of the best-selling product.
Now Trending in the Beauty Aisle: Snail Beauty Products(Source: SokoGlam)
In fact, snail-based products are so popular right now, they're not only creeping up in a number of products, but they're earning lofty price tags. Luxury skincare brand RéVive incorporated cone snail venom, an ingredient extracted from freshwater snails that helps relax muscle fibers in the skin, thus relaxing the appearance of wrinkles, in its new Intensité Line Erasing Serum ($600). Skincare guru Peter Thomas Roth also incorporated cone venom in his new Un-Wrinkle Fast-Acting Serum ($120). And of course, if you're not quite ready to commit $100-plus to the snail trend, Korean beauty brand Missha also creates a single-use Hydro Gel Mask ($6) to ease you into the world of slime. 

Now Trending in the Beauty Aisle: Snail Beauty ProductsRéVive Intensité Line Erasing Serum, $600, at reviveskincare.com; Peter Thomas Roth Un-Wrinkle Fast-Acting Serum, $120, at Ulta; Missha Super Aqua Cell Renew Snail Hydro Gel Mask, $6 ,at sokoglam.com (Source: RéVive, Peter Thomas Roth, SokoGlam)Still skeptical? We tried snail slime for two weeks, and trust us, this is not some ooey gooey slime that would make your mom squirm. This is bonafide skincare. In fact, if no one had told us we were applying products with snail slime, we wouldn't know the difference. The only thing we noticed was smooth skin and an almost wrinkle-free forehead. Coincidence? You decide! Tell us, would you try snail beauty products?
Poll: Would you try snail beauty products?
Click to vote:
  • Yes, slime me!
  • No slime for me, please.
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