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Hello Kitty Celebrates Her 40th Anniversary with Sephora

Hello Kitty Celebrates her 40th Anniversary with Sephora(Source: Sephora)Whether you've loved the white kitty with the red bow since childhood or you're a recent convert, there's no denying the power of Hello Kitty. The Japanese character has appeared on everything from notebooks to T-shirts, and now to celebrate her 40th anniversary, she's teaming up with Sephora to launch her own beauty collection.

This limited-edition capsule collection combines the charming and playful nature of Hello Kitty with a modern and mature luxury you can't help but swoon over. So just as we used to venture into the Sanrio store and "ooh and ahh" at the selection of Hello Kitty stuffed animals and diaries, we now find our adult selves going crazy for bedazzled compact mirrors ($49) and lip glosses ($20) from the adorable kitten.

Not only does the collection run the gamut from a nail art set ($39) to a flirty fragrance ($26), it also spans every price point too, ranging from $20 to $195. Some of our favorites include the Pop-Up Party Eyeshadow Palette ($52) with its 20 vibrant shadows and quirky pop-up detail and the Milk Money Makeup Bag ($32), which is based off the iconic coin purse that started the Hello Kitty craze.

Hello Kitty Celebrates her 40th Anniversary with SephoraHello Kitty Celebrates her 40th Anniversary with Sephora
(Source: Sephora)
The Hello Kitty 40th Anniversary Collection is available in Sephora stores and online now.
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